Two-year agreement expands Meridianbet and Golden Matrix’s (GMGI) sports sponsorship portfolio across regulated European markets
Aquatic Sports Association of Malta
VALLETTA, Malta, June 04, 2025 (GLOBE NEWSWIRE) — Meridianbet, the sports betting and iGaming division of Golden Matrix Group Inc. (NASDAQ: GMGI), a leading developer and licensor of B2B and B2C gaming platforms, today announced the signing of a two-year exclusive sponsorship agreement with the Aquatic Sports Association of Malta (ASA), the official governing body for water polo, swimming, and artistic swimming in Malta.
https://x.com/meridianbet_ofc/status/1930301567808241688
Under the terms of the agreement, Meridianbet becomes the exclusive betting partner of ASA, gaining integrated brand exposure across ASA events, digital platforms, and physical venues. The sponsorship includes the launch of the branded national cup competition – Meridianbet Super Cup, as well as LED road signage, scoreboard branding, and apparel sponsorships across Malta’s aquatic sports federations.
“Water polo and aquatic sports are a vital part of Malta’s sporting culture,” said Stefan Pavlovic, Malta territory director at Meridianbet. “This partnership reflects our continued commitment to supporting national sports ecosystems, building long-term brand visibility in regulated markets, and delivering value to fans, players, local institutions and shareholders.”
The ASA partnership builds on Meridianbet’s growing sponsorship portfolio across 25+ international jurisdictions, where it supports sports ranging from football, basketball and MMA to eSports and grassroots competitions.
This announcement also aligns with Meridianbet’s broader ESG strategy. In 2024 alone, the company conducted 293 community engagement initiatives, reaching over 18,000 direct and indirect beneficiaries through education, healthcare, sports, and advocacy programs.
Key Highlights of the Deal:
- Meridianbet named exclusive betting partner of Malta’s ASA (governing body for water polo, swimming, artistic swimming)
- Launch of the Meridianbet Super Cup
- Brand exposure via LED ads, digital platforms, and team apparel
To learn more about Meridianbet’s community impact programs, visit https://ir.meridianbet.com/wp-content/uploads/2025/05/Meridianbet-Global-ESG-Report-2024.pdf
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group (Nasdaq: GMGI).
For more information, visit
IR Presentation – https://ir.meridianbet.com
YouTube – https://www.youtube.com/@MeridianbetIR
Twitter – https://twitter.com/meridianbet_ofc
Email: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f8d3f241-ca1d-488d-9231-de2f04d214f4
