Founded by Ms Mavis, the Singapore nail studio is evolving beyond nail services with plans to strengthen its education offering, broaden its services and build a community centred on craftsmanship and knowledge.
SINGAPORE, Sept. 11, 2026 /PRNewswire/ — What began as a small home-based passion project is entering a new chapter as Pallyynails, founded by Ms Mavis, sets its sights on becoming more than a traditional nail studio.
Established in 2019 from a small corner of Mavis’ home, Pallyynails has grown from a home-based operation into a studio with a team of nail artists, students and an expanding education platform. At the heart of that growth is a mission to elevate nail artistry through craftsmanship, education and a highly personalised approach to the client experience.
“For us, it’s not just about getting your nails done,” said Ms Mavis, Founder of Pallyynails. “We believe in the details of the artistry, technique, quality of work and how clients feel when they come through our doors and when they leave.”
From Home-Based Passion to a Growing Brand
Pallyynails’ journey began modestly. As a polytechnic student, Mavis started doing nails from a corner of her bedroom, initially as a way to earn additional pocket money while pursuing something she enjoyed.
Over time, she developed her clientele, refined her technical skills and became increasingly intentional about the type of brand she wanted Pallyynails to become. A significant milestone came in March 2025, when the business moved into its studio space marking, for Mavis, its transition from a side venture into an established business with a clearer long-term vision.
Today, Pallyynails operates not only as a nail studio but also as an education platform, with classes and opportunities for aspiring artists to develop their skills through practical guidance.
The company is now preparing for its next phase of growth, with plans to expand its service offering and conduct more classes. The intention is to build Pallyynails around four core areas: artistry, education, knowledge and community.
Rethinking the Traditional Nail Salon Experience
Central to the Pallyynails approach is the belief that beauty services can be more personal and intentional rather than purely transactional.
Instead of applying an identical procedure to every customer, the team conducts consultations to understand factors such as a client’s lifestyle, daily activities and nail condition. Techniques can then be adjusted accordingly, with the aim of creating an experience suited to the individual.
This philosophy extends to the way services are sold. Pallyynails operates on a pay-per-service model rather than selling prepaid packages, an approach intended to give customers the freedom to return because they value the service rather than because they are committed to a package.
Transparency is also an important part of the client experience. Rather than simply performing a treatment, Pallyynails artists aim to explain what they are doing and why, helping clients better understand the techniques and products being used on their nails.
Mavis believes that greater client awareness can help consumers make more informed decisions about nail care and the services they receive.
Building Nail Artists, Not Just Teaching Techniques
Education is another key pillar of Pallyynails’ growth strategy.
Mavis identified a challenge faced by aspiring nail artists who complete short courses but may lack continued guidance once formal training ends. Pallyynails seeks to address this through classes, practical learning opportunities and apprenticeship-style support designed to help artists continue developing beyond their initial training.
Students can receive additional guidance and practical opportunities to work with models, allowing them to apply techniques while receiving feedback. For Mavis, education is not simply about teaching a particular nail technique; it is also about developing confidence, professionalism and the ability to grow within the industry.
As Pallyynails grows, Mavis also wants to create an environment where members of her team can develop professionally and personally. Her role as founder has consequently evolved from building her own technical capabilities and clientele to thinking more deeply about leadership, communication, team development and creating a supportive working environment.
Responding to a More Informed Beauty Consumer
According to Mavis, expectations surrounding nail services have changed considerably since she started the business in 2019. Clients are increasingly informed about nail styles and are using nail art as a form of personal expression.
Pallyynails has observed growing interest in intricate nail art, improved nail care and more considered service experiences.
The company intends to respond to these expectations by continuing to focus on technical detail, education and personalisation while expanding the range of experiences available to clients and aspiring artists.
The next stage of expansion is expected to include additional services such as pedicures, alongside more educational classes and opportunities for artists to deepen their knowledge.
A Founder Growing Alongside Her Business
For Mavis, the development of Pallyynails has also been a personal journey.
The challenges she faced evolved as the business grew from acquiring technical knowledge and learning how to work with clients to managing a studio and leading a team. Those experiences have influenced the way she approaches communication, trust and leadership today.
“Pallyynails grows, I grow,” said Mavis. “I don’t see difficult experiences as simply bad experiences. There is always something to learn from them.”
Her advice to aspiring entrepreneurs reflects the patience behind her own journey: keep going.
“It takes time to build a business,” Mavis said. “If you believe that what you are building works and solves a problem for people, continue pushing forward. Slowly, you start to see the results.”
For Pallyynails, that perseverance is now translating into a broader ambition: to build a nail brand where artistry is supported by education, clients understand the services they receive, and both artists and customers can become part of a growing community.
About Pallyynails
Founded in 2019 by Ms Mavis, Pallyynails is a Singapore-based nail studio and education platform focused on nail artistry, craftsmanship, personalised client experiences and professional development. Beginning as a home-based business, Pallyynails has grown into a studio with a team of artists and educational offerings for aspiring nail professionals. The brand is entering its next stage of development with plans to broaden its services and expand its education initiatives.
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SOURCE Pallyynails
