New Swift Solutions programme gives hospitality and commercial businesses greater access to premium customised outdoor branding without traditional volume constraints

SINGAPORE, Sept. 18, 2026 /PRNewswire/ — Premium outdoor branding has traditionally come with a significant challenge: high minimum order quantities, lengthy production timelines and limited flexibility for smaller businesses.

For hospitality venues, event operators and commercial brands looking to strengthen their visual presence, accessing fully customised outdoor products has often required committing to large-volume orders that may not align with operational needs or budgets.

As a result, many businesses have been left choosing between generic outdoor furnishings and costly bulk purchases simply to achieve a professional branded environment.

Swift Shades is addressing this challenge through its newly launched Swift Solutions programme, a service-led initiative designed to make premium outdoor branding more accessible, flexible and efficient.

Rather than introducing a new product range, Swift Solutions represents a logistics and fulfilment innovation aimed at simplifying the customisation process while significantly reducing lead times for customers.

Built around the philosophy of “You choose, we deliver. From here, it’s on us.”, the programme allows customers to focus on selecting products, colours and branding requirements while Swift Shades manages the production and delivery process from start to finish.

Backed by more than 70 years of umbrella manufacturing expertise, Swift Shades combines commercial-grade product quality, responsive customer service and operational flexibility to help businesses create impactful branded environments without the complexity typically associated with custom manufacturing.

Making Premium Branding More Accessible

As competition for customer attention continues to intensify, branded outdoor environments have become increasingly important for hospitality, retail and commercial businesses seeking to strengthen brand recognition and enhance customer experiences.

However, traditional manufacturing models often prioritise high-volume production runs, creating barriers for businesses that require lower order quantities.

The Swift Solutions programme was developed to bridge this gap by providing a more accessible pathway to customised branding solutions while maintaining the quality standards expected of commercial-grade products.

The programme is designed to support a broad range of customers, including cafés, restaurants, bars, breweries, wineries, hotels, event organisers and commercial property operators.

A Fulfilment Model Designed for Speed

Speed is another key focus of Swift Solutions.

Custom covers are manufactured and printed according to customer requirements in China before being couriered to Australia for final preparation and dispatch.

By structuring production and fulfilment around the different stages of an order, Swift Shades is able to offer customised products within six weeks or earlier.

This allows businesses to plan customised branding projects around operational requirements, seasonal campaigns, events or venue openings without the longer timelines traditionally associated with made-to-order manufacturing.

The streamlined approach is intended to give customers greater flexibility while retaining the customisation options required to reflect individual brand identities.

Commercial-Grade Quality Remains the Priority

While Swift Solutions focuses on speed and flexibility, product quality remains central to the company’s offering.

Swift Shades’ manufacturing philosophy is built on superior quality, craftsmanship, thorough testing and continuous improvement, ensuring products are designed to withstand demanding commercial environments.

The company also positions itself as a trusted partner, helping customers navigate branding requirements while providing responsive support and dependable delivery outcomes.

Rather than requiring customers to choose between quality and convenience, Swift Solutions aims to deliver both through a streamlined operational model.

One Solution for Complete Outdoor Branding

Beyond market umbrellas, Swift Solutions extends across a broader ecosystem of branded outdoor products designed to create a consistent visual identity across customer-facing spaces.

The programme currently includes:

• Market umbrellas
• Breeze barriers
• Barrier sleeves
• Deck chairs
• Cushions and pillows
• Bean bags
• Bar mats
• Feather banners

The six-week-or-earlier turnaround applies across all of the product categories listed under the programme.

By providing these products through a single programme, Swift Shades aims to simplify procurement, customisation and fulfilment for businesses seeking a more coordinated approach to outdoor branding.

For hospitality operators, this could mean coordinating branded umbrellas, barriers and other outdoor furnishings across a café, restaurant or hotel space. For events and commercial brands, it provides a way to develop customised assets across multiple touchpoints while working with a single supplier.

Responding to More Flexible Business Needs

The launch of Swift Solutions reflects changing expectations among businesses seeking greater flexibility from suppliers.

Companies may require customised products for a single location, seasonal promotion, new venue, event or limited campaign without needing the quantities traditionally associated with custom manufacturing.

By supporting orders from as few as one to three units and providing turnaround within six weeks or earlier, Swift Shades is positioning Swift Solutions as an alternative for businesses that require professional customisation without large-volume commitments.

The programme also allows businesses to scale their requirements over time, whether starting with selected branded products or developing a more complete outdoor environment.

Through Swift Solutions, Swift Shades aims to remove some of the traditional barriers surrounding customised outdoor branding, giving hospitality, event and commercial businesses greater flexibility in how they bring their brands into physical spaces.

About Swift Shades

Swift Shades provides commercial-grade outdoor shelter and branding solutions for hospitality, corporate, advertising and commercial environments.

Born from the legacy of MS1947, the company draws on more than 70 years of umbrella manufacturing expertise to provide customised outdoor products combining craftsmanship, design and commercial functionality.

Swift Shades operates internationally, with a presence in Singapore, Australia and New Zealand, and offers a range of outdoor shelter and branding solutions for businesses across different markets. Its product portfolio includes umbrellas, parasols and complementary customised outdoor branding products.

For more information, visit www.swiftshades.com.

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SOURCE Swift Shades International

The three-day learning event brings together soy industry professionals from across Asia for practical learning spanning processing technology, product development and consumer insights.

BANGKOK, Sept. 18, 2026 /PRNewswire/ — Tetra Pak, in collaboration with the Soy Excellence Center Asia, a U.S. Soybean Export Council (USSEC) initiative, hosted the Soy Food & Beverage Intermediate learning track from 15-17 September 2026 at Tetra Pak’s Product Development Centre (PDC) in Rayong and Customer Innovation Centre (CIC) in Bangkok. The learning track brought together soy industry professionals from across Asia to strengthen their knowledge of soy beverage processing, formulation and consumer-led product development.

Asia Pacific accounts for 75% of the global plant-based beverage volume.^[1] In many Western markets, plant-based beverages are commonly positioned as alternatives to dairy. Across many Asian markets, however soy has long been an established part of the beverage category alongside other plant-based drinks.

As consumer preferences evolve and the range of plant-based products expands, the challenge for soy beverage manufacturers is to bring new value to a familiar category. This can mean exploring and developing new taste and texture profiles, addressing different nutritional needs and creating products for new consumption occasions and formats.

Over three days, the learning track explored opportunities across the soy beverage value chain, from soybean variety and supplier selection to formulation, processing technology, sensory evaluation and consumer understanding. Technical sessions were combined with hands-on learning and an ideation workshop, where participants developed soy beverage concepts tailored to specific consumer groups.

Sherry Chen, Center Lead, Soy Excellence Center Asia, said: “Growing the soy food and beverage category starts with understanding how decisions across the value chain, from soybean selection to processing and formulation, shape product quality and the consumer experience. The Soy Excellence Center Asia gives participants a practical learning environment to strengthen their technical skills and apply that knowledge directly to product development. Our collaboration with Tetra Pak brings this learning to life with hands-on experience, giving learners deeper insights into processing, formulation and consumer needs. By combining technical expertise with real-world application, we are equipping participants with practical insights they can use to innovate, improve products, and drive growth in their markets.”

Across Tetra Pak’s innovation ecosystem, participants worked across both the Customer Innovation Centre (CIC) in Bangkok and the Product Development Centre (PDC) in Rayong to gain end-to-end insights into soy beverage innovation and production.

At the CIC, sessions focused on product and consumer-led innovation, exploring plant-based trends across Asia Pacific, Tetra Pak’s customer innovation ecosystem, functional ingredients, fermentation technologies and the utilisation of okara.

At the PDC, participants took part in hands-on demonstrations across key stages of aseptic soy beverage production, including extraction, blending and UHT processing, aseptic filling, and food development. Tetra Pak specialists also shared expertise in production technologies, operational efficiency, troubleshooting, soy waste management and beverage formulation.

Sutthinun Taechathayanon, Customer Experience Manager APAC, Tetra Pak, said: “Soy is already familiar to consumers across many Asian markets, creating a strong foundation for further innovation. By combining consumer insights with formulation and processing expertise, producers can identify opportunities to enhance taste, texture, nutrition, and convenience while developing products that respond to changing consumer needs and consumption occasions. Through Tetra Pak’s CIC Bangkok and PDC Rayong, soy manufacturers can explore new product ideas, conduct trials, and accelerate the journey from concept to commercialization with greater confidence and reduced risk. Our continued collaboration with USSEC helps translate knowledge from across the soy value chain into practical product development opportunities for the industry.”

The Soy Food & Beverage Intermediate learning track course builds on the long-standing partnership between Tetra Pak and USSEC, combining USSEC’s expertise across the soy value chain with Tetra Pak’s expertise in processing and product development to support continued innovation across Asia Pacific’s soy food and beverage industry. To learn more about Tetra Pak’s soy beverage processing solutions, visit our website here.

ABOUT TETRA PAK

We’re here to make food safe and available. It’s why we provide advanced food production systems. In collaboration with our customers and suppliers, driven by more than 24,000 dedicated employees worldwide, we protect food sustainably every day for hundreds of millions of people in more than 160 countries. Because we’re here to fulfil a purpose:

We commit to making food safe and available, everywhere, and we promise to protect what’s good: food, people and the planet.

More information about Tetra Pak is available at tetrapak.com.

ABOUT SOY EXCELLENCE CENTER

The Soy Excellence Centers (SEC), an initiative by the U.S. Soybean Export Council (USSEC), focuses on skills-building for early- to mid-career protein professionals in growing markets through world-class workforce training and professional development to meet local nutrition and food security needs and support sustainable economic growth. USSEC is collaborating with diverse partners, including local food and agriculture universities and organizations, to deliver training in five core subject areas – aquaculture, feed, food, poultry, and swine. USSEC operates Soy Excellence Centers in four regional hubs – Americas, Asia, Middle East and North Africa, and Sub-Saharan Africa.

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SOURCE Tetra Pak

HONG KONG, Sept. 18, 2026 /PRNewswire/ — AMAZINGTHING moves beyond just cases and glass offerings, having launched its highly anticipated iPhone 18 collection. This collection introduces a complete ecosystem designed specifically for the iPhone 18 Pro and Pro Max, built on top of AMAZINGTHING’s world-renowned protection standards across cases & screen protectors.

By integrating advanced engineering with refined aesthetics, AMAZINGTHING delivers a comprehensive solution that ensures users experience seamless functionality and uncompromising protection for their new iPhone.

A Complete Accessory Ecosystem

More than just a seasonal refresh, the iPhone 18 collection is designed as a holistic suite. AMAZINGTHING introduces curated accessory bundle sets, premium cases, cutting-edge screen protectors, and precision fit lens protectors. This unified approach guarantees curated functionality, superior magnetic strength, and a seamless and integrated user experience.

Engineered for Everyday Needs

Everybody uses their phone in a unique way, which is why this collection is designed to adapt. Built on top of AMAZINGTHING’s new and improved X-CUSHION PRO 8 impact protection technology, this complete ecosystem of cases, accessory sets, and advanced glass technology is designed for real-world use:

• The TITAN PRO Series: As the most protective option in the lineup, this series is tested for 12-foot drops. It provides the confidence to take the device anywhere, ensuring it stays secure and fully functional during real-world, high-impact moments.
• The MINIMAL Series: Crafted with a new ergonomic button and edge design that matches the rounded ergonomic form of the iPhone, this series maximizes daily comfort and grip, allowing users to enjoy the device’s original aesthetic and feel without sacrificing protection.
• TITAN and RADIX Glass: Backed by over 15 years of innovation, these screen protectors feature a completely redesigned 3D MAX edge for superior anti-chip performance, providing edge-to-edge durability that integrates flush with the case. New products also include new TITAN Dustshield 8 earpiece protection and advanced blue-light filter technology.
• Curated Accessory Bundle Sets: Available across the MINIMAL, TITAN PRO, and other series, these bundles provide a cohesive, ready-to-use system right out of the box. A standout offering is the earbud holder set, designed specifically to keep wired audio gear organized and accessible via magnetic attachment to your phone.

Availability

The complete AMAZINGTHING iPhone 18 collection is available now on the AMAZINGTHING Website and across their global retail network.

**About AMAZINGTHING:**AMAZINGTHING is a global tech accessories brand with over 15 years of industry experience. Committed to setting new standards in device protection, and providing a seamless, enhanced experience for the Apple ecosystem and beyond.

Contact:

Dika Rukma
[email protected] 

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SOURCE AMAZINGTHING

BEIJING, Sept. 18, 2026 /PRNewswire/ — iQIYI, China’s leading online entertainment platform, is well positioned to capitalize on the growing trend toward big-screen viewing, as the big screen increasingly becomes a key destination for long-form video consumption.

Behind this trend is a rising bar for viewing experience. The big screen’s natural advantages — audio-visual quality, immersion, and shared family viewing — make it a more fitting home for premium long-form content. As big-screen viewing continues to gain momentum, iQIYI’s big-screen business has become an increasingly important driver of user scale, engagement, and monetization.

A Global Trend Toward the Big-Screen

This shift is part of a broader global trend toward big-screen streaming. The worldwide Connected TV (CTV) market is projected to reach USD 260.56 billion in 2026 and expand at a 6.03% CAGR through 2032, with the Asia-Pacific region accounting for approximately 45% of total demand, according to MarkNtel Advisors. In the United States, streaming accounted for 48.6% of total TV watch time in May 2026, with YouTube representing 13.8% and Netflix at 8.0%, according to Nielsen’s monthly “The Gauge” report.

The shift is also visible across other markets. In Poland, for example, Nielsen found that Netflix’s share of viewing on TV screens rose from 83% in May to 86% in June 2026, reflecting what Nielsen described as a broader trend of digital platforms strengthening their presence on the household’s largest screen. Together, these developments point to the growing role of the big screen as a key destination for streaming, particularly for premium and long-form content.

A Growing Audience

According to China’s leading big data intelligence services provider QuestMobile, active smart TV devices reached 302 million in June 2026, up 12.04 million year-over-year, with OTT monthly active devices continuing to grow. iQIYI’s smart TV application, QIYIGuo TV, led the market with 141 million monthly active devices.

The scale of big-screen viewership extends well beyond what mobile numbers capture. QIYIGuo TV recorded 50.42 million daily active devices in June, slightly ahead of the 45.14 million daily active users on the iQIYI mobile app. But television is not a single-user device. According to Gozen Data, a leading cross-screen big data provider in China, each smart TV averages 2.6 viewers, implying iQIYI’s big-screen content reaches approximately 130 million individual viewers daily — nearly three times its mobile daily active users (DAU).

Deeper Engagement

Scale only tells part of the story. What sets the big screen apart is how long audiences stay. Gozen Data shows that iQIYI TV users averaged 256 minutes of daily viewing in August, up 13 minutes from the prior month and growing for three consecutive months.

That engagement translates into willingness to pay. According to iiMedia Research, a leading new-economy research and data analytics firm in China, QIYIGuo TV ranked first among consumers’ preferred TV video subscription services in 2026, with a 32.45% share. Paying habits on the big screen are well established, providing a solid foundation for monetization. Television viewing is also behaviorally different from mobile: sessions run longer, consumption is shared across the household, and immersion runs deeper. That makes the big screen a more natural home for long-form content and a more durable platform for subscription retention and advertising.

Stronger Content, Smarter Production

Big-screen engagement is built on content. This year, iQIYI has produced three dramas surpassing its content popularity index of 10,000 — a measure of audience engagement on the platform and a milestone typically associated with nationwide hit titles, including “The Punishment,” “Born with Luck” and “Pursuit of Jade.” Among this summer’s new releases, iQIYI accounted for seven of the 15 dramas rated S+ across all platforms by Enlightent, a leading Chinese entertainment data provider, with all seven exclusively streamed on the platform.

Beyond content investment, iQIYI is driving efficiency through AI while expanding the possibilities of AI-powered storytelling. In July, iQIYI exclusively premiered “Mystic Tales: The Spider Lady’s Vendetta” on iQIYI and iQIYI International, making it China’s first AIGC internet feature film released under an Internet Drama and Film Distribution License. This was followed by the first two films in “The Ferry Man” AIGC series, “The Ferry Man: Butterfly Dream” and “The Ferry Man: The Dream of the Celestial Maiden,” which generated over RMB 6 million in revenue-sharing box office within their first 10 days following their August 22 debut—an early signal that audiences are receptive to AI-produced premium content.

From a strong content slate to AI-driven efficiency, iQIYI is amplifying user value on the big screen through streamlined production and a more open, diverse content supply. As big-screen viewing continues its resurgence, iQIYI is well-positioned to capture the trend and reinforce its standing as a leading destination for long-form video in China.

Contact:
iQIYI Press, [email protected] 

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SOURCE iQIYI Inc.

The new guide provides Associations and professional conference organizers (PCOs) with practical tools, destination data, and measurable frameworks to turn sustainability ambitions into action.

BRUSSELS, Sept. 18, 2026 /PRNewswire/ — While sustainability has become a strategic priority for many organizations, implementation remains a significant challenge across the meetings and events industry. New findings show that although 66% of Associations consider sustainability highly important, fewer than 34% have embedded it into their operations, and only 3% report having an advanced sustainability program.

To help close this gap, Radisson Hotel Group (RHG) and GDS-Movement have partnered to launch Accelerating Sustainable & Regenerative Events: A Guide for Associations & PCOs, a practical roadmap designed to help Associations and Professional Congress Organizers (PCOs) integrate sustainability into event planning, delivery and reporting.

The guide was unveiled to industry stakeholders in Brussels and developed using insights from destinations participating in the GDS-Index, the leading benchmarking and performance improvement program for destination sustainability. For Associations, the challenge extends beyond a single event. Many organizations manage multiple meetings across different destinations, suppliers and planning cycles, creating complexity when trying to implement consistent sustainability standards and reporting frameworks.

“The industry does not have a sustainability awareness problem; it has an implementation challenge,” said Inge Huijbrechts, Chief Sustainability and Security Officer at Radisson Hotel Group. “As a global hospitality company, we work closely with associations, event organizers and destinations around the world and understand the practical barriers they face. This guide is designed to move the conversation from ambition to action by providing planners with practical tools, trusted frameworks and stronger collaboration models.”

Addressing the sustainability action gap

Despite growing awareness of environmental and social responsibilities, many event organizers continue to face barriers, including perceived costs, limited access to sustainability data, fragmented supplier ecosystems and a lack of practical implementation frameworks.

The guide argues that successful sustainable events require more than individual initiatives. They depend on collaboration between Associations, destinations, venues and suppliers to create measurable and repeatable approaches that can be applied consistently across event portfolios. For organizations managing recurring congresses, annual conferences and regional meetings, this need for consistency is particularly important.

The role of destinations in driving progress

A central theme of the guide is the growing role of destinations in helping event organizers achieve their sustainability objectives.

Through the GDS-Index, destinations are assessed against 74 qualitative and quantitative indicators aligned with the United Nations Sustainable Development Goals (SDGs) and the Global Sustainable Tourism Council (GSTC) Destination Criteria, helping create transparency and accountability across the events ecosystem.

“Destinations play a pivotal role in accelerating the transition toward sustainable and regenerative events,” said Guy Bigwood, CEO and Chief Changemaker of GDS-Movement. “Through the GDS-Index, we help destinations measure and improve their sustainability performance while providing event organizers with the information they need to make informed decisions. Collaboration between destinations, venues and suppliers is essential to creating events that generate meaningful social, environmental and economic value.”

Five actions for more sustainable events

The guide outlines five practical actions that Associations and PCOs can implement to strengthen sustainability performance across their events:

• Collaborate with destination partners earlier in the planning process
• Prioritize certified supplier networks and sustainability credentials
• Integrate social impact and legacy initiatives into event design
• Incorporate low-carbon mobility strategies for delegates and stakeholders
• Implement sustainability-linked measurement, reporting and incentive frameworks

Together, these actions provide planners with a practical foundation for delivering more sustainable and regenerative events while improving consistency across multiple meetings and destinations.

A shared commitment to industry progress

The partnership between Radisson Hotel Group and GDS-Movement reflects a shared commitment to accelerating sustainability across the meetings and events industry through practical action, collaboration and measurable outcomes.

Building on initiatives such as Verified Net Zero and the implementation of Hotel Sustainability Basics across its portfolio, Radisson Hotel Group continues to work with Associations, destinations and industry partners to support more responsible event delivery and help create a more sustainable future for meetings and events worldwide.

The full guide, Accelerating Sustainable & Regenerative Events: A Guide for Associations & PCOs, is available here.

-ENDS-

ABOUT RADISSON HOTEL GROUP

Radisson Hotel Group is a rapidly expanding international hotel group, operating across EMEA and APAC with more than 1,660 hotels in operation and under development in over 100 countries. Guided by its brand promise, Every Moment Matters, the Group brings its signature Yes I Can! service ethos to every guest experience.

The Radisson brand portfolio includes Radisson Collection, art’otel, Radisson Blu, Park Plaza, Radisson RED, Radisson Individuals, Radisson, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson—brought together under the commercial umbrella brand, Radisson Hotels.

Radisson Rewards is Radisson Hotel Group’s loyalty program, which delivers an elevated experience that makes Every Moment Matter, counting more than 29 million members. As the most streamlined program in the sector, members enjoy exceptional advantages and can access their benefits from day one across a wide range of hotels in Europe, Middle East, Africa, and Asia Pacific.

Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions, placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional, and Memorable, while delivering on the brilliant basics and being uniquely Carbon Compensated. 

At Radisson Hotel Group, we care for people, communities, and planet and aim to be Net Zero by 2050 based on the approved Science Based Targets. With unique solutions such as carbon-compensated Radisson Meetings, we make sustainable hotel stays easy. To facilitate sustainable travel choices, all our hotels are becoming verified on Hotel Sustainability Basics.

The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group’s portfolio are subject to health and safety requirements, ensuring we always care for our guests and team members.

For more information, visit Radisson Hotel Group on RadissonHotels.com. Or connect with Radisson Hotels on:

LinkedIn | TikTok | Instagram | Facebook | YouTube | WhatsApp | X

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SOURCE Radisson Hotel Group

Travel Agency Discounts, Pasalupong, Influencer Sharing, and Fun Game Challenges All in One Place

MANILA, Philippines, Sept. 17, 2026 /PRNewswire/ — The 4th Travel Sale Expo (TSE 2026), a grand annual travel event in the Philippines, will take place from October 2 to 4, 2026, at the SM Megamall Megatrade Hall in Manila! The Taiwan Pavilion set up by the Taiwan Tourism Administration is located at a prime spot in the center of the exhibition hall (Booths 104 and 109). Featuring the main slogan “Waves of Wonder” and a signature bright orange visual theme, the pavilion offers Philippine visitors rich Taiwan travel information and exclusive deals.

The Taiwan Pavilion blends modern style with authentic Taiwanese culture, featuring themed display walls that showcase popular local attractions among Filipino travelers—such as flower seasons, hot spring resorts, theme parks across Taiwan, and the latest promotional offers. Visitors can learn about practical travel details on-site, including the “Buy 1 Get 1 Free” High-Speed Rail offer and the visa-free entry policy for Filipino citizens, precisely targeting local travel preferences and highlighting Taiwan’s diverse travel appeal.

Notably, the Taiwan Pavilion is joined by three top local travel agencies to provide one-stop consultation and booking services for flight tickets and tour packages.

Non-Stop Excitement for Three Days! Influencer Talks and DIY Workshops Line Up at the Taiwan Pavilion!

Throughout the three-day event, the Taiwan Pavilion offers a variety of engaging activities:

• Travel Influencer Sharing Session: On Saturday, October 3, from 2:00 PM to 2:30 PM, famous Filipino artist and travel content creator Kyle Vergara will appear on the main stage to share his recent travels in Taiwan and reveal hidden gem destinations.
• Night Market Games & Interactive Quizzes: Scheduled daily booth activities include the “Taiwan Kahoot! Challenge,” the “Check It Out” Taiwan video quiz, and classic Taiwanese night market games like the “Pinball Challenge” and “Ring Toss Challenge”. Winners can take home limited-edition prizes.
• Cultural DIY Experience: Visitors can also participate in the traditional “Lucky Lantern D.I.Y.” workshop to craft their own lanterns to take home.

Exclusive Giveaway Deals: Buy Tour Packages and Receive the “OhBear” 3-in-1 Gift Set

To reward visitors on-site, the Taiwan Tourism Administration is offering exclusive limited-time gifts:

• Booking Gift: Anyone who purchases a Taiwan travel package or flight ticket at any booth during TSE can visit the Taiwan Pavilion service desk to redeem a limited “Taiwan Tourism 3-in-1 Gift Set” (includes an OhBear crossbody bag, a keychain, and a limited-edition tote bag).
• Social Media Check-in Gift: Visitors who like and follow the official “Taiwan Tourism PH” Facebook page and share the TSE post on-site will receive a limited “OhBear Sticker Pack” (limited to 150 sets per day).

Return to Taiwan, Double Your Luck! Independent Travelers Can Win Up to NT$8,000 in Stored-Value Credits; Extra Incentives for Corporate & MICE Visitors

The Taiwan Tourism Administration noted that the Philippines is a crucial market in Southeast Asia for Taiwan tourism. To encourage more international travelers to revisit and explore more of Taiwan’s unique attractions, the administration has launched the “Return to Taiwan, Double Your Luck” promotion program:

• Incentive for Returning Independent Travelers: Foreign independent travelers (staying 3 to 90 days) who have visited Taiwan since January 1, 2023, and are revisiting between October 10, 2026 and March 31, 2027, can register on the campaign website (https://5000.taiwan.net.tw) 7 to 90 days prior to departure to join weekly lucky draws. Winners will receive NT$5,000 in stored-value card credits (top-up available for EasyCard, iPASS, or icash2.0); if traveling with a first-time visitor to Taiwan, the companion receives an extra NT$3,000 bonus credit, bringing the combined reward up to NT$8,000! Online registration officially opens at 10:00 AM (Taiwan Time) on October 1, 2026.
• Bonuses for Corporate Incentive Travel & MICE Side Trips: Overseas corporate incentive travel groups staying in licensed accommodations south of Taichung, in Hualien, Taitung, or on offshore islands will receive an extra NT$1,000 per person per night (up to NT$4,000 per person) in addition to existing subsidies. Short-term international visitors attending MICE events in Taiwan can also receive free designated Taiwan Tour Bus itineraries (half-day/full-day tours) or a TAIWAN PASS travel bundle that includes a 3-Day High-Speed Rail Pass!

The Taiwan Tourism Administration warmly invites Filipino travelers and returning visitors to visit the Taiwan Pavilion at TSE to experience the charm of “Waves of Wonder,” claim special promotional offers, and plan their next exciting journey to Taiwan!

Exhibition Information

• Event Name: Travel Sale Expo 2026 (TSE 2026)
• Dates: October 2 (Fri) – October 4 (Sun), 2026
• Venue: SM Megamall Megatrade Hall 2 & 3 (5th Level, Mega B)
• Taiwan Pavilion Location: Booths 104 & 109 (near the main stage and main entrance)
• For more information, please visit: Taiwan Tourism PH (Facebook)

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SOURCE Taiwan Tourism Administration

Global Brands Invited to Shape Hong Kong’s Next Iconic Destination for World-Class Events

HONG KONG, Sept. 18, 2026 /PRNewswire/ — AsiaWorld-Expo (AWE) yesterday announced an invitation for global corporations and brands to submit Expression of Interest (EOIs) for the naming right and strategic brand partnerships for the flagship indoor multipurpose Super Arena at AWE Phase 2, marking another significant milestone in the development of AWE Phase 2. AWE welcomes forward-looking partners to join this landmark initiative and help create Hong Kong’s next world-class destination for major events.

Purpose-Built for World-Class Events

Development of AWE Phase 2 is progressing at full pace, with construction targeted for completion by the end of 2028, and it will form an integral part of SKYTOPIA, the Airport City development of Hong Kong International Airport (HKIA). At its heart will be Hong Kong’s largest indoor multipurpose arena, with a capacity of more than 20,000 spectators, purposefully planned to meet the professional requirements of international productions and major events.

The Super Arena will feature tiered seating arranged around the venue, delivering an immersive 360-degree audiovisual experience. Its highly flexible layout will support a range of configurations, including centre-stage and end-stage formats, making it ideal for international performances, major events and elite sporting competitions. The arena will also feature 30 VIP suites, offering premium hospitality, dedicated catering services and priority access. These exclusive facilities will enable spectators and corporate guests to enjoy exceptional events in comfort and privacy.

Seamlessly connected to Phase 1, AWE Phase 2 will further drive the transformation of the wider waterfront precinct. Upon completion, AWE’s exhibition space will increase from approximately 70,000 sqm to 100,000 sqm. The masterplan will flexibly connect the venues and indoor and outdoor spaces across both phases. Organisers will be able to integrate exhibitions, conventions, sporting events, live entertainment and public experiences to meet diverse event requirements, moving beyond the conventional single-format event model. The extensive outdoor spaces linking the venues will become more than circulation routes, with the flexibility to transform into markets, performance and sporting spaces, food and lifestyle zones, and interactive brand activation areas.

Responding to the global trend towards festivalisation, immersive experiences and cross-sector integration, AWE Phase 2 will incorporate festival elements into its venue planning and event design, enabling content to flow seamlessly between indoor and outdoor spaces. An event may begin with a conference, exhibition or competition, extend into outdoor dining, leisure and community activities, and culminate in a concert or celebration inside the Super Arena. Across a diverse range of interconnected spaces, organisers will be able to create cohesive event journeys that unfold from day to night. By integrating content, experiences and spaces, this forward-looking approach will further strengthen Hong Kong’s competitiveness as a premier destination for mega events while establishing a new landmark for the city’s events and MICE sectors.

As an integral part of SKYTOPIA, AWE Phase 2 will generate even stronger synergies with the surrounding entertainment, arts, hospitality, retail, dining and tourism facilities. Together with the first phase of Airport Bay Marina, scheduled for completion in 2028, and the planned autonomous transportation systems linking SKYTOPIA with the Hong Kong Port of the Hong Kong-Zhuhai-Macao Bridge (HZMB) and Tung Chung, these developments will further strengthen the area’s connectivity by sea, land and air. Collectively, they will help create a world-class integrated destination, offering visitors more convenient, diverse and enriching event experiences.

A Dual Gateway to Global Markets and the Greater Bay Area

Located next to Hong Kong International Airport, AWE benefits from direct access to a leading international aviation hub connecting more than 220 destinations worldwide and placing half of the world’s population within a five-hour flight. The expanded Terminal 2 (T2) will further enhance passenger capacity and cross-boundary connectivity.

At the heart of the GBA, AWE connects businesses with a dynamic market of 87 million people through the Hong Kong–Zhuhai–Macao Bridge, Airport Express and extensive cross-boundary transport network. Its direct access from the airport makes AWE a key gateway for international visitors and a major events hub, offering brands a compelling platform to engage high-value audiences across the GBA and global markets.

A Premier Brand Platform Unlocking the Potential of the Mega-event Economy

Upon completion of AWE Phase 2, AWE will further leverage the ability of major events to attract audiences, stimulate visitor spending and command international attention. Partner brands will gain access to a broader range of innovative collaboration and exposure opportunities, enabling them to integrate meaningfully across diverse events and visitor experiences. Beyond venue naming rights, partners may enjoy premium hospitality offerings, including dedicated VIP entrances, priority access, bespoke catering, corporate entertainment and interactive brand experiences, creating distinctive and memorable event journeys for clients and business partners.

AWE hosts hundreds of major exhibitions and conferences, international concerts, sporting competitions and live entertainment experiences throughout the year, attracting business and leisure travellers from Hong Kong, the GBA and around the world. Brand exposure extends beyond the event itself and the physical venue, encompassing the entire visitor journey, from ticket purchase and travel planning to arrival, participation, post-event sharing and related spending.

The strategic venue alliance, including venue naming and branded content, may be integrated across a broad range of touchpoints, including ticketing platforms, event promotions, social media, on-site experiences and corporate hospitality. This integrated approach will translate the visitor traffic, spending power and attention generated by each major event into sustained brand value, deeper customer engagement and new commercial opportunities. Partner brands will benefit not only from the events themselves, but also from the wider spending and engagement opportunities created before and after each event, positioning them as an integral part of the world-class event experience.

Ms Irene Chan, Chief Executive Officer of AsiaWorld-Expo, said: “AWE Phase 2 represents far more than an expansion of the venue; it marks a new milestone for Hong Kong’s events industry. Its flagship Super Arena will bring together world-class events, global audiences and leading brands, serving as a vital platform connecting Hong Kong, the GBA and international markets. We invite leading global brands to forge long-term strategic partnerships with us, seize the significant opportunities arising from Hong Kong’s mega-event economy, and take off with us as we create a new landmark destination for world-class events.”

AWE now invites corporations with international market influence and a long-term vision for brand development to submit EOIs for the naming rights and strategic venue alliances for the flagship indoor multipurpose Super Arena at AWE Phase 2. Interested parties are encouraged to propose innovative partnership concepts and collaborate with AWE to unlock greater brand and commercial value from major events, opening a new chapter for Hong Kong’s events industry.

Details of the EOI can be found via the webpage:

https://www.asiaworld-expo.com/en-us/about-us/phase-2 

Download hi-res photos: https://www2.asiaworld-expo.com/2026/PressRelease/Phase2EOI.zip

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SOURCE AsiaWorld-Expo Management Limited