JAKARTA, 21 March 2025 – The ASEAN Secretariat invites creative talents from all ten ASEAN Member States to join an exciting competition to design the official character for the ASEAN Pavilion at the World Expo 2025 in Osaka, Japan. This competition offers a unique opportunity for skilled individuals to visualise the spirit and identity of the ASEAN Community on a global stage.
The ASEAN Pavilion will serve as a vibrant hub showcasing the diversity, unity, and advancement in the Southeast Asian region. The selected character will play a crucial role in representing ASEAN’s values and aspirations during the Expo, captivating visitors from across the globe.
“We are seeking a character that embodies the dynamic and forward-looking spirit of ASEAN,” said Nararya Soeprapto, Deputy Secretary-General of ASEAN for Corporate and Community Affairs and Commissioner-General of ASEAN Secretariat at the World Expo 2025. “This competition provides a fantastic platform for anyone eager to enhance to ASEAN’s established and multifaceted presence at this global event.”
The creator of the winning entry will receive an exclusive invitation to the ASEAN Day celebration at World Expo 2025 Osaka on 8 August 2025. This prestigious reward includes two round-trip flight tickets, providing the winner with a rare opportunity to celebrate ASEAN’s achievements in Osaka.
Participants are encouraged to design a character that captures the spirit of ASEAN by incorporating elements of culture, tradition, and modernity. The competition welcomes entries from individuals in Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Viet Nam. The submission period will close on 3 April 2025 at 23:59 (GMT+7). For more detailed information, please visit: http://bit.ly/tor_apcharacter
The ASEAN Pavilion will be open from 13 April to 13 October 2025. This competition is administered by the ASEAN Secretariat and is made possible with generous support from Air Asia.
ASEAN’s participation at the World Expo 2025 Osaka is supported through the Japan-ASEAN Integration Fund (JAIF).