BANGKOK, Oct. 27, 2026 /PRNewswire/ — Marketing + Media Alliance (MMA) today announced the winners of the SMARTIES™ Thailand 2026 Awards at the Gala Night held at Hyatt Regency Bangkok Sukhumvit. This year’s results reflect a Thai marketing industry at a new level of maturity: brands mastering the intersection of social commerce, AI-powered media, and deeply local consumer understanding to drive quantifiable business growth. These winning campaigns capture the very spirit of SMARTIES™. Bold ideas, sharp strategy, and business impact that speaks for itself.
“Thailand’s marketing industry has crossed a threshold this year. The campaigns we recognized at SMARTIES™ 2026 are globally competitive. What sets the best Thai work apart is how seamlessly brands have integrated data, AI, and platform intelligence into the creative process. These are not technology-led campaigns that happen to be creative. They are audience-first ideas that use technology to deliver at scale. That is a meaningful distinction, and it is one the rest of Asia Pacific should be paying close attention to.”
Rohit Dadwal, CEO, MMA APAC and Global Head of SMARTIES™
SMARTIES™ Thailand 2026 Winners
Best In Show: GrabFood Mega Gale
Advertiser of the Year: Nestlé
Brand of the Year: Grab
National Advertiser of the Year: Krungthai Bank PLC
Local Brand of the Year: B-Quik
Juror’s Choice Award of the Year: The Rejuvenation Project by Mineré
Most Resilient Brand of the Year: NESCAFÉ
Holding Agency Company of the Year: Publicis Groupe
Media Agency of the Year: OpenMind Thailand — WPP Media
Creative Agency of the Year: Leo Bangkok
Independent Agency of the Year: M&C Saatchi
Specialist Agency of the Year: Plan B Eleven
Publisher of the Year: Grab
View the complete list of winners.
Recognizing Marketing Excellence Through Rigorous Evaluation
All submissions underwent a two-stage evaluation. A Qualifying Jury of senior marketing and industry professionals reviewed every entry. An esteemed Grand Jury comprising exclusively of marketers, including CEOs and CMOs, assessed each campaign with a strict focus on measurable business impact. Winners earn global recognition through the SMARTIES™ Business Impact Index, WARC Media 100, and RECMA’s global agency scoring.
The SMARTIES™ Thailand 2026 Gala Night took place on October 26, 2026, at Hyatt Regency Bangkok Sukhumvit.
Marketing + Media Alliance (MMA) is the global, nonprofit alliance of CMOs and senior marketing leaders working to advance marketers’ ability to create value.
SMARTIES™ is the only global awards program that measures marketing innovation through business impact. mmaglobal.com
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SOURCE Marketing + Media Alliance (MMA)
